Zebra-Striping Events: A Step Towards Inclusion
THE CHANGING LANDSCAPE OF EVENTS
The evolution of society’s approach to health and our drinking habits presents a unique challenge and opportunity for event planners. With 39% of 18-25-year-olds (YouGov survey by Portman Group, 2024) now opting for alcohol-free lifestyles, it's imperative to reimagine events to ensure an inclusive and welcoming environment that respects everyone’s lifestyle choices.
Heritage Portfolio Christmas Party, The Cockburn
Why Zebra-Striping Matters
Zebra-striping, the practice of alternating alcoholic and non-alcoholic drinks, offers a practical solution to cater for diverse preferences. By offering a variety of non-alcoholic beverages that are equally appealing, event planners can create an atmosphere where all attendees feel their choices and needs have been considered and respected.
The Benefits of Zebra-Striping
Enhanced Inclusivity: By providing a range of options, all attendees feel valued and included, regardless of their drinking habits.
Improved Well-being: Promoting moderation and offering non-alcoholic alternatives can contribute to the overall well-being of attendees.
Reduced Risk of Negative Behaviors: By encouraging responsible drinking and offering non-alcoholic choices, mitigate the risk of negative behaviours such as excessive alcohol consumption and harassment.
Positive Brand Perception: Event planners who prioritize inclusivity and well-being can enhance their brand reputation and attract a wider audience.
Practical Tips for Implementing Zebra-Striping
1. Collaborate with Suppliers: Work with suppliers to source high-quality, innovative non-alcoholic beverages that can complement the alcoholic offerings. I can personally recommend Jump Ship who exhibited at a recent event I attended.
Laura Willoughby, Club Soda and Narmeen Kamran, Desert Islands Events and Temperance AF were interviewed on The Meeting Room (watch here - https://www.youtube.com/watch?v=6idDY3A9qPY&t=2s) gave a great interview discussing the issues of serving only alcoholic drinks at events.
2. Promote Responsible Drinking: Incorporate messaging about responsible drinking and the benefits of moderation. Offer one third of drinks alcohol free.
3. Gather Feedback: Collect feedback from attendees to continuously improve the event experience.
By embracing zebra-striping and prioritizing inclusivity, event planners can create memorable events that cater to a diverse range of preferences and needs.
Photo taken at Heritage Portfolio’s Christmas party at new venue, The Cockburn, part of the Royal Edinburgh Military Tattoo office, a beautiful venue in the centre of Edinburgh.
Would you like to discuss any specific event planning challenges or explore additional strategies for creating inclusive events?
https://www.portmangroup.org.uk/yougov-survey-shows-rise-in-popularity-of-low-and-no-alcohol-alternatives-with-young-adults-now-the-biggest-consumers/