The background

A premium award winning whisky brand was looking to acknowledge their key distributors in Europe and America.

The challenge

Encapsulating what is so unique about this brand was to be the focus around the activity.

The strategy

Twelve key distributors were invited to the home of the whisky and treated to a 4 day workshop that involved not only further awareness on the whisky but also incorporated an education on the island and the island life that is so important to the brand.

The results

The full itinerary gave the distributors the opportunity to fully engage with the background and heritage of the brand and therefore the ability to talk with confidence on the brand in their native countries.

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